Original design explorations / 01—04
Different businesses.
Distinct possibilities.
Four fictional brands. Four complete visual directions. Explore the pages and try the customer journeys to see how design and useful systems can work together.
These are design concepts, not client projects or evidence of business results. All brand names, products and service offerings are fictional. Imagery is AI-generated.

01 / Roofing & exterior services
RIDGELINE
Bold coastal character · service page · estimate planner

02 / Primary care & wellness
Willow & Well
Warm patient-first design · care guide · appointment demo

03 / Business & private client law
ALDER & ROWE
Editorial confidence · practice page · consultation demo

04 / Homewares & ecommerce
FORME
Tactile product storytelling · collection · working demo bag